UNRIVALLED AMBITION, PROVEN TRACK RECORD
Who we are
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.
We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. This strategy for success provides a blueprint for our ongoing expansion into new and exciting markets worldwide, reinforcing our commitment to developing landmark properties, brands and services that deliver attractive returns to our investors.
We also believe in rewarding our clients with a range of benefits and incentives, from complimentary lifestyle experiences including travel rewards and hotel stays to financial bonuses for referrals. This unique approach reflects our long-term commitment to our clients, ensuring they capitalise on their investments with us today and tomorrow.
MEET OUR TEAM
Senior Management Team
DANNY LUBERT
Danny Lubert’s vast experience of major global property markets and aptitude for detecting opportunities in key emerging markets has proven key to The First Group’s growth to date. Under his guidance, the group of companies has expanded its presence in major markets including the United Kingdom, Spain, Cyprus, South East Asia, West Africa, CIS countries, the United Arab Emirates, and the United States. With a background in commerce and mathematics, Lubert specialises in financial structuring, acquisition and marketing.

ROB BURNS
Rob Burns is a graduate of Pennsylvania State University where he studied Business, Marketing, and Hotel & Resort Management. His career in property development began 1986 and spans the United States, United Kingdom, Europe, CIS, Africa and the Middle East. He has a diverse background in a wide array of disciplines including the direction of sales and marketing operations, brand advertising, database marketing, direct mail, telesales, print and public relations, as well as extensive interactive experience. Having worked with major global institutions, Burns began his journey with The First Group as Chief Marketing Officer prior to being promoted to Chief Executive Officer.

RASHAD BARAJAKLY
Rashad brings a wealth of expertise to The First Group, drawing from a strong background in finance and investment banking in the United States and Dubai. He held senior positions in New York and Atlanta before joining Dubai International Financial Centre (DIFC). From there he went on to assist in the launch of DIFX and later furthered his banking career by working with NBK Capital and boutique investment companies. His experience of operations and finance across the private and public sectors makes him an extremely valuable asset for The First Group.

AMR AL BAWAB
Amr boasts more than 30 years’ experience working on major projects for high-profile multinational firms and holds a Bachelor’s degree in Civil Engineering from the University of Detroit in the US.
Amr has been with The First Group for more than a decade, having played an instrumental role in the company’s success to date. As Chief Construction Officer, Amr manages The First Group’s complex development timeline, ensuring projects are planned and executed to the highest standards.

JOE RUBY
Joe is a highly-experienced sales and marketing professional with proven expertise in the real estate, hospitality, travel and retail sectors in markets including the Middle East, United States and the Asia Pacific. Prior to joining The First Group, Joe spent 14 years working as Senior Vice President of Marketing for TFG partner Wyndham Hotel Group’s vacation ownership division. In 2013, he joined The First Group, and quickly rose through the ranks before assuming his current role as Chief Marketing Officer.

INDUSTRY RECOGNITION: OUR AWARD-WINNING PORTFOLIO
TFG MEDIA CENTRE
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