UNRIVALLED AMBITION, PROVEN TRACK RECORD
With a fast-growing and dynamic portfolio including landmark properties, exciting F&B brands and management services, The First Group is one of the UAE’s most-respected property and hospitality specialists.
Who we are
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.
We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. This strategy for success provides a blueprint for our ongoing expansion into new and exciting markets worldwide, reinforcing our commitment to developing landmark properties, brands and services that deliver attractive returns to our investors.
We also believe in rewarding our clients with a range of benefits and incentives, from complimentary lifestyle experiences including travel rewards and hotel stays to financial bonuses for referrals. This unique approach reflects our long-term commitment to our clients, ensuring they capitalise on their investments with us today and tomorrow.
MEET OUR TEAM
Senior Management Team
Danny Lubert’s vast experience of major global property markets and aptitude for detecting opportunities in key emerging markets has proven key to The First Group’s growth to date. Under his guidance, the group of companies has expanded its presence in major markets including the United Kingdom, Spain, Cyprus, South East Asia, West Africa, CIS countries, the United Arab Emirates, and the United States. With a background in commerce and mathematics, Lubert specialises in financial structuring, acquisition and marketing.
Rob Burns is a graduate of Pennsylvania State University where he studied Business, Marketing, and Hotel & Resort Management. His career in property development began 1986 and spans the United States, United Kingdom, Europe, CIS, Africa and the Middle East. He has a diverse background in a wide array of disciplines including the direction of sales and marketing operations, brand advertising, database marketing, direct mail, telesales, print and public relations, as well as extensive interactive experience. Having worked with major global institutions, Burns began his journey with The First Group as Chief Marketing Officer prior to being promoted to Chief Executive Officer.
Rashad brings a wealth of expertise to The First Group, drawing from a strong background in finance and investment banking in the United States and Dubai. He held senior positions in New York and Atlanta before joining Dubai International Financial Centre (DIFC). From there he went on to assist in the launch of DIFX and later furthered his banking career by working with NBK Capital and boutique investment companies. His experience of operations and finance across the private and public sectors makes him an extremely valuable asset for The First Group.
AMR AL BAWAB
Amr boasts more than 30 years’ experience working on major projects for high-profile multinational firms and holds a Bachelor’s degree in Civil Engineering from the University of Detroit in the US.
Amr has been with The First Group for more than a decade, having played an instrumental role in the company’s success to date. As Chief Construction Officer, Amr manages The First Group’s complex development timeline, ensuring projects are planned and executed to the highest standards.
Joe is a highly-experienced sales and marketing professional with proven expertise in the real estate, hospitality, travel and retail sectors in markets including the Middle East, United States and the Asia Pacific. Prior to joining The First Group, Joe spent 14 years working as Senior Vice President of Marketing for TFG partner Wyndham Hotel Group’s vacation ownership division. In 2013, he joined The First Group, and quickly rose through the ranks before assuming his current role as Chief Marketing Officer.
WHY WE DO WHAT WE DO
Our visit to Dubai was a truly rewarding experience. We'd like to express our appreciation to The First Group for arranging our tour of its operations and its investment opportunities. As the adage goes, "seeing is believing", and we were truly impressed by The First Group and look forward to investing with the company.
My experience with The First Group has been amazing. The sales team took us step by step from a dream world to a wonderful reality. The explanation of the concept with facts and figures made us feel that investing in your project would propel us to a great opportunity.
This letter is to express my complete satisfaction and appreciation to The First Group. The recent news we heard about my unit in the Grand Central and Matrix was handled smoothly and professionally. The First Group to work well with co-operating realtors in an asset. My account manager kept me informed of every item of the contact and explained thoroughly what was needed from me.
I have been enjoying my stay in Dubai, coming has been fantastic and have been having great times with your colleagues. Finally our visit is quite fruitful, as we have just paid for one unit in Sky Central. We are currently in your office rounding off of the deal.
On behalf of my family and colleagues that came to Dubai on a short visit to see the properties offered for sale by The First Group, I hereby use this medium to express our profound gratitude for opportunity as well as warm hospitality accorded us throughout the period of stay.
I wish to commend you all for your sound level of professionalism and hospitality during our visit to Dubai. We are totally impressed and will still stand on our words, while working out things to own a property with you. Wishing you all the very best in all your business deals.
I am the CEO of a leading firm of Architects Town Planners, and a harmless hello upon arrival at Dubai airport has now metamorphosed into a crystal investment relationship. The rare hospitality, warmth of reception and most of all exceptional professionalism that TFG exhibited got me to sign on to an investment package at the Marina.
The First Group has provided me with expert advice about my property investments and travel arrangements, the latter organised by the firm's travel department. I've very much appreciated the company's professionalism and consistently high quality service.
English footballer Michael Owen played on the biggest stages for some of the world’s most famous clubs during his 16 years in the game, including Liverpool FC, Real Madrid and Manchester United. His 1998 World Cup goal for England against Argentina catapulted him to international sporting stardom. Owen is a prolific investor with The First Group, owning properties in The Diamond, The Spirit, The Bridge, Dubai Sports City and Wyndham Dubai Marina, Dubai Marina.
The much-loved former striker for Saudi Arabia and Riyadh’s Al Nassr FC, who was affectionately known as the ‘Arabian Jewel’ during his playing days, Majed was hailed Asia’s ‘player of the century’. He represented his country on 116 occasions and scored 533 goals during his long career spanning the 1980s and 1990s. Majed is an investor in Wyndham Dubai Marina, Dubai Marina.
The South African winger, who was named his country’s player of the year in 2012, has scored 47 tries from 82 caps making him his country’s leading Test match scorer. Habana started out as a scrum half and outside centre before moving to wing and gaining international acclaim. As a regular visitor to Dubai, Habana uses his Metro Central property located in TECOM as a base for his visits.
Indian Test cricket legend Sunil Gavaskar is recognised as one of the greatest opening batsmen in history. Affectionately known as ‘Sunny’ by fans the world over, the world record- breaking batsman made his mark in the 1970s and ‘80s, ultimately going on to become the first cricketer to score 10,000 Test runs and 30 centuries. Gavaskar was officially revealed as The First Group’s ambassador for India in September, 2016.
ENRICHING YOUNG LIVES
TFG MEDIA CENTRE
Ciel, which is set to become the world’s tallest hotel, receives three major prizes at 2019 International Property Awards, including ‘Best International Hotel Architecture’Dec 11, 2019 10:19
In this month’s edition of Countdown to Expo 2020, we take a look at the event in numbers to assess its positive economic impact on Dubai and the UAEFeb 29, 2020 11:38
Ciel, The First Group’s largest and most ambitious hotel project currently under development in Dubai Marina, presents investors with an incredible opportunity to gain a foothold in one of the city’s most exciting precinctsMar 10, 2020 11:44