The First Group Marks expansion of The First Collection lifestyle hotel brand with latest opening in Business Bay

The First Group Marks expansion of The First Collection lifestyle hotel brand with latest opening in Business Bay

Integrated global property developer The First Group is celebrating the opening of its second upscale property under its dynamic, lifestyle-oriented hotel brand, The First Collection, in the heart of Dubai’s Business Bay district.

The First Collection Business Bay, which was branded Sky Bay Hotel during its development phase, is a stunning upscale lifestyle hotel located close to the city’s world-class attractions including Burj Khalifa and Dubai Mall, key business districts and extensive transport links.

With 437 stylish guestrooms and suites – many offering panoramic views of Dubai’s world-famous skyline – alongside extensive sustainably designed guest amenities, The First Collection Business Bay offers business and leisure travellers the perfect base from which to explore Dubai’s world-famous attractions.

“The opening of The First Collection Business Bay marks another important step in the development of our new lifestyle hotel brand, The First Collection,” said Rob Burns, CEO of The First Group.

“The brand has been extremely well received by local and international guests and has generated some fantastic reviews and international media coverage since the launch of our first hotel, The First Collection at Jumeirah Village Circle, in September 2021.

“The brand’s unique strengths are highlighted by the fact The First Collection at Jumeirah Village Circle was recently named ‘one of the world’s hottest new hotels’ by TripAdvisor, the world’s largest travel reviews website,” Burns said, adding that the hotel also currently ranks among the top 20 properties in Dubai according to the platform, with a five-star TripAdvisor score and a 98% guest approval rating.

The First Collection Business Bay further hones the unique lifestyle-oriented formula that made The First Collection at Jumeirah Village Circle an instant success.

With a host of exciting signature F&B outlets, a VIP lounge, leisure facilities including a fully equipped gym, modern spa and 25-metre swimming pool overlooking Downtown Dubai, The First Collection Business Bay provides business and leisure guests with world-class amenities.

Similarly to The First Collection at Jumeirah Village Circle, which has developed a reputation as one of Jumeirah Village’s hottest gastronomic destinations, The First Collection Business Bay boasts standout F&B offerings, headlined by the latest iteration of Dubai’s famous homegrown smokehouse restaurant, The Blacksmith Bar & Eatery.

The First Collection Business Bay guests can also indulge in a delicious Mediterranean-inspired menu at the hotel’s casual all-day dining venue, Vyne, or pop into Dubai’s best artisanal bakery, Risen, which offers the finest coffee and healthy breakfast and lunch menus for guests on the go.

The First Collection’s remarkable success to date ensures expansion is firmly on the horizon for the exciting hotel brand, explained Burns.

“We are constantly assessing new opportunities for expansion both in Dubai and in key international markets,” he said. “The First Collection has attracted significant interest from hotel investors and other potential partners since its launch last year and I am very excited to see what the future holds for the brand’s growth both at home and abroad.”

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