The First Collection at Jumeirah Village Circle joins the Tribute Portfolio

The First Collection at Jumeirah Village Circle joins the Tribute Portfolio

The First Collection at Jumeirah Village Circle (JVC) has become the first hotel in the Middle East to join the Tribute Portfolio, part of Marriott Bonvoy’s extraordinary portfolio of over 30 brands, marking a significant milestone for both the hotel and The First Group.

The development not only enhances The First Collection at JVC’s stellar reputation as one of the UAE’s leading lifestyle hotels, but also integrates it into Marriott International’s global network, offering unique advantages to guests that will help solidify its competitive edge in the marketplace.

As part of Tribute Portfolio, The First Collection at JVC will gain access to global clientele seeking a distinctive and personalised experience when visiting Dubai. The inclusion brings benefits of Marriott Bonvoy, the award-winning travel programme , which enables guests to earn and redeem points and helps drive customer loyalty and satisfaction.

For The First Group, the agreement represents a strategic step in elevating The First Collection’s brand presence and expanding its reach to new international markets.

"We are thrilled to introduce The First Collection at Jumeirah Village Circle as part of Marriott’s Tribute Portfolio," commented Rob Burns, CEO of The First Group. "The First Collection at Jumeirah Village Circle is recognised as one of Dubai’s leading lifestyle properties, a fact underlined by its enduring popularity among repeat guests.”

The First Collection at JVC will also benefit from Marriott’s extensive marketing and distribution channels, which is expected to deliver higher performance levels. The partnership underscores The First Group's commitment to delivering exceptional guest experiences and positioning its properties at the forefront of hospitality excellence in Dubai.

“Joining the Tribute Portfolio enables us to leverage powerful global network and renowned loyalty programme, enhancing our visibility and accessibility to international travellers seeking an authentic and memorable stay in Dubai,” Burns added.

With 491 guestrooms and suites and premium amenities, including a business lounge, swimming pool and sundeck, fully equipped gym, and spa services with separate male and female treatment facilities, The First Collection at JVC ranks among Dubai’s most popular lifestyle hotels.

The hotel’s central location places it near the city’s top business precincts and leisure attractions. Adjacent to three main roads, it’s only a 20-minute drive from Dubai’s beaches, Downtown Dubai, Dubai South, and Al Maktoum International Airport, which will become the world’s largest international air hub.

Tribute Portfolio is a growing global family of nearly 120 characterful, independent hotels across more than 25 countries and territories, drawn together by a passion for captivating design and creating vibrant social scenes for guests and locals alike.

For more information and bookings, visit The First Collection at Jumeirah Village Circle.

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