Etisalat named Dubai Expo official partner

An artist's impression of the Expo site

UAE telco giant Etisalat has joined Emirates Airline as a Premier Partner of World Expo 2020 in Dubai, according to event organisers.

The telco will play a key role developing the Expo site’s infrastructure, which will provide visitors and participants a cutting-edge, immersive digital experience that brings the Expo themes to life.

Etisalat will also provide on-site Wi-Fi capable of facilitating up to 300,000 people onsite daily.

An Expo statement said a range of companies from sectors including aviation, technology, finance, logistics, telecommunications, travel and tourism had started discussions with organisers to explore how they can play a role in supporting the delivery of the mega event.

Expo 2020 Dubai's partnership programme spans three tiers - Premier Partners, Official Partners and Official Providers.

The 12 Premier Partners will have access to exclusive rights and benefits with Expo 2020 Dubai, including the ability to use the Expo 2020 Dubai logo, licensing and merchandising rights and the chance to be involved in Expo's communication and promotional activities. 

Expo organisers plan to recruit up to 20 Official Partners over the next year, while the Official Providers programme will launch in 2018, offering opportunities for up to 20 organisations.

Reem Ebrahim Al Hashimy, UAE Minister of State for International Co-operation and director-general Expo 2020 Dubai Bureau, said: “Global mega events offer significant opportunities to businesses, and the World Expo, in visitor terms, is the biggest of them all. Expo 2020 Dubai offers a unique proposition. It's the first World Expo to be hosted in the Middle East, Africa or South Asia.

"The idea of partnership sits at the very heart of Expo 2020 Dubai. We are guided by the belief that innovation and progress are the result of people coming together. These steps are only the beginning, and we look forward to creating more opportunities to generate significant value for our partners, our country, and our communities."

Expo 2020 Dubai was looking to work with companies that had already demonstrated their commitment to social development, while facilitating innovation and human ingenuity, Al Hashimy added.

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