Dubai to debut Middle East’s first LEGO-themed hotel

Legoland Dubai

DXB Entertainments PJSC and Merlin Entertainments Group are bringing the first LEGOLAND Hotel to the Middle East.

The family-orientated hotel will open at Dubai Parks and Resorts, the region’s largest integrated theme park destination. It will be built next to the existing LEGOLAND Dubai theme park within the new mega entertainment complex.

The first LEGOLAND Hotel in the Middle East and the seventh to open worldwide will immerse guests in the creative world of LEGO, and is designed to bring children’s imaginations to life.

All 250 rooms will feature LEGO models and themes to ensure guests enjoy a seamless LEGOLAND Park adventure.

From the disco elevator to the Castle Play Area, LEGOLAND designers have integrated LEGO storylines for every guest to create a memorable experience.

A testament to the increasing popularity of Dubai as a family leisure destination, the LEGOLAND Dubai Hotel will be the second hotel at Dubai Parks and Resorts, offering a convenient base for families to stay and enjoy several days’ worth of amazing entertainment, all within walking distance of the Park.

LEGOLAND Dubai is home to more than 40 interactive rides and attractions and the adjacent LEGOLAND Water Park has 20 slides and attractions. It is the region's first water park designed for families with children aged two to 12.

The LEGOLAND Dubai Hotel is a 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, and will be operated by Merlin Entertainments when it opens its doors.

It will be built on approximately 300,000 square feet of land earmarked for LEGOLAND expansion as part of the Dubai Parks and Resorts destination.

DXB Entertainments CEO Raed Kajoor Al Nuaimi said: “The addition of a LEGO-themed hotel at Dubai Parks and Resorts will bring the total hospitality offering at the destination to more than 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer.”

Merlin Entertainments chief new openings officer John Jakobsen, commented that themed accommodation was an “increasingly important part of the holiday and short-break visit”. “We’re delighted to continue our partnership with DXB with the development of this hotel – the first of its kind in the Middle East region, which will allow families and children to continue their amazing LEGOLAND experience after the Park closes,” he added.

Dubai Parks and Resorts comprises three theme parks: Bollywood Parks Dubai – a first-of-its-kind theme park showcasing rides and attractions based on some of Bollywood’s biggest blockbusters; MOTIONGATE Dubai – a unique theme park with rides and attractions showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate; and the region’s first LEGOLAND Park and LEGOLAND® Water Park. The entire destination is connected by Riverland Dubai – a retail and dining destination at the heart of Dubai Parks and Resorts that is free for all to enjoy. Guests can also stay at the Lapita Hotel, a Polynesian-themed family hotel, which is part of the Marriott Autograph Collection.

Expected to open in late 2019, Six Flags Dubai will be the destination’s fourth theme park and the region’s first Six Flags theme park.

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