DSS prizes and entertainment draw visitors to MAF’s Dubai malls

Mall of the Emirates

With Dubai Summer Surprises (DSS) festival well underway, UAE mall, retail and leisure venue operator, Majid Al Futtaim (MAF), has partnered with Dubai Festivals and Retail Establishment (DFRE), to offer a range of promotions and activities across its mall portfolio.

Mall of the Emirates and City Centres Deira, Mirdif, Me'aisem and Al Shindagha are delivering a curated schedule of fashion, entertainment and shopping experiences to suit every taste – for families and teenagers, fashion lovers and foodies, residents and visitors – throughout DSS, which kicked off on 7 July and runs until 20 August.

Whether it is catching the latest blockbuster at the largest screen in the region at the recently opened VOX, City Centre Deira; shopping the latest collections at the stunning two-floor Dolce and Gabbana boutique at Mall of the Emirates; gathering with friends and family over a meal at any of the mall’s multiple dining options; or treating the little ones to experiences at Ski Dubai, Magic Planet, Little Explorers, iFly or Vox, MAF’s malls are a great place to spend the summer months.

For the first time in the Middle East, MAF and DFRE are bringing the popular Alvin and the Chipmunks characters to life with live stage shows, meet-and-greet opportunities and workshops at City Centre Mirdif, Mall of the Emirates, and City Centre Deira.

And from 31 July to 4 August, Al Oula 107.4 radio will transmit its cultural show ‘Hayak fi Biladi” live from City Centre Mirdif. The show will run a daily competition asking listeners and mall visitors to find an Emirati cultural item in one of the retail stores.

Shopping bargains are also up for grabs until 20 August. Highlights include the chance to win a mystery dream holiday worth AED150,000 at the ‘Spin the Globe’ stand at Mall of the Emirates and the opportunity to win a trip-of-a-lifetime worth AED10,000 at City Centre Deira and City Centre Mirdif.

“As a strategic partner of DFRE for two decades, Majid Al Futtaim continues its commitment to contribute to Dubai’s tourism and retail sectors by hosting unique, first-time experiences that attract both residents and tourists,” said Fuad Mansoor Sharaf, senior director – property management, shopping malls for Majid Al Futtaim Properties.


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