Dubai debuts sustainable hospitality initiative in lead up to COP28

With the UAE declaring 2023 the Year of Sustainability and Dubai preparing to host the UN Climate Change Conference (COP 28) in November, the emirate is rolling out ambitious initiatives designed to demonstrate its commitment to sustainable economic development and combatting climate change. Leading the charge is Dubai’s Department of Economy and Tourism (DET), whose Sustainable Tourism initiative to foster a green transformation in the city's booming tourism sector.

DET recently launched the Dubai Sustainable Tourism Stamp, which recognises hotels that have met the department’s stringent sustainability requirements. These standards, ranging from energy and water efficiency to waste management and staff education, are a testament to Dubai's comprehensive approach in embedding sustainability into every facet of its tourism industry.

“Supported by Dubai’s vibrant hotel industry, this initiative is a strategic step towards achieving our goal of making Dubai a leading destination for global travellers seeking the ultimate sustainability experience,” explained Yousuf Lootah, acting CEO of Corporate Strategy and Performance at DET.

“By supporting businesses and encouraging them to adopt eco-friendly practices and reducing their carbon footprint, we are not only safeguarding the environment but also promoting sustainable growth.”

Central to Dubai's sustainable ambitions is its active support for the UAE's Net Zero 2050 initiative. This national strategy targets achieving net-zero emissions by 2050, echoing the aims of the United Nations Sustainable Development Goals (SDGs). The dedication demonstrates Dubai’s resolution to align its development strategies with global efforts to combat climate change and promote a greener future.

“As Dubai prepares to host COP28, the launch of the Dubai Sustainable Tourism Stamp also demonstrates the tourism industry’s foresight and determination to foster an eco-friendly sector that is both economically prosperous and environmentally responsible,” added Lootah.