As one of the world’s most popular tourism destinations, Dubai’s hotel sector offers incredible opportunities for investors.


  • 30.1 Million

    Occupied room nights in 2018

  • #1

    Busiest international passenger airport

  • 15.9 million

    Annual international visitors

  • $29.7 Billion

    #1 worldwide for visitor spend



With its world-famous skyline, enviable lifestyle and premium attractions, Dubai is a destination unlike any other on the planet. The First Group’s upper midscale hotels and premium residences are situated in prime locations in Dubai’s most exciting and popular districts, including Dubai Marina and Business Bay, ensuring high occupancy rates and consistent revenues.

Dubai Marina

Introducing Dubai Marina, the world's largest man-made marina, featuring a breathtaking combination of reflective waterways, al fresco dining, waterside promenades and glittering developments.

Dubai Marina is home to four of our world-class developments – Wyndham Dubai Marina, which opened in 2016; the premium residential high-rise Al Dar Tower; the newly-opened Millennium Place Marina; and the forthcoming Ciel, which will be the world’s tallest hotel upon completion. Opportunities to invest in new projects in Dubai Marina are extremely rare, which makes Ciel one of the city’s hottest hotel investment prospects.

Business Bay

Overlooking the stunning Dubai Canal and with Downtown Dubai on its doorstep, Business Bay is one of the city’s most exciting precincts. It is located just moments away from many of Dubai’s major tourist attractions and commercial centres, including the Dubai International Financial Centre, Dubai Design District, Dubai Mall and the iconic Burj Khalifa.

Business Bay is the pivotal location for three of The First Group’s forthcoming hotel projects. The One Hotel at Business Bay, operating as Millennium Place; Sky Bay Hotel, operating as Ramada Plaza Business Bay; and Dolphin Tower at Business Bay, will provide guests with world-class services and amenities.

Jumeirah Village

The fast-growing community of Jumeirah Village is one of Dubai’s most popular precincts. Located just a short drive from the Dubai World Expo site and what is set to become the world’s largest airport, Al Maktoum International, Jumeirah Village lies at the heart of New Dubai.

Jumeirah Village is home to three of our latest hotel developments: Avalon Tower, which will be managed by Millennium & Copthorne; The One at Jumeirah Village Circle, which will operate as Ramada Plaza JVC; and The One at Jumeirah Village Triangle, which will be branded Millennium Place JVT Dubai. Given the prime location and high-quality amenities, it is easy to see why it has attracted such a positive response from investors.

Barsha Heights

Vibrant. Bustling. Thriving. All apt descriptions for Dubai’s Barsha Heights (formerly TECOM). This exciting destination located in the heart of ‘New Dubai’ is home to four of our hotel developments, as well as our global headquarters.

Our first properties in Barsha Heights – First CentralMetro Central and Grand Central Hotel Apartments – opened in 2011, 2012 and 2013 respectively, and have all enjoyed great success. Our landmark hotel – Tryp by Wyndham – opened in 2017, and quickly established itself as one of the most popular upper midscale hotels in the precinct.

Dubai Sports City

With its unique mix of world-class sporting facilities, services and residential amenities, Dubai Sports City ranks among Dubai’s most popular communities. It is also home to four of our world-class developments: The Diamond, which opened in 2010; The Spirit (which opened in February 2013), The Bridge (July 2013) and The Matrix (November 2014).

All four developments are multiple award winners and remain among the most popular developments in Dubai Sports City, generating occupancy rates that exceed the market average and delivering strong returns to our investors.

Dubai: a safe haven and the region's most dynamic city

Dubai is considered one of the safest cities in the world, while the UAE is an economic and political safe haven and a beacon of stability in the Middle East. Dubai was ranked the best city for quality of living and public infrastructure across the Middle East and Africa (MEA) region in Mercer’s 2018 Quality of Living Survey. The city took 74th place in the global ranking, making it the MEA region’s top city for the fifth year running. Dubai is a magnet for foreign talent and multinational companies that view the city as the ideal location from which to serve to markets across the MEA region.

Dubai: Then and Now

Dubai: Then and Now

Dubai’s rapid development into one of the world’s great cities is testament to the incredible vision of the city’s founding fathers. Discover more about the city’s remarkable growth story here.


Discover Dubai's Past and Future


Dubai’s hotel sector is growing at an incredible rate, driven by the city’s booming tourism industry and status as the Middle East’s most important business hub. In 2018, the city’s hoteliers reported 30.3 million occupied room nights, with this figure forecast to grow by 17 percent in 2019 to reach 35.5 million.

In 2018, Dubai welcomed 15.92 million visitors – a new annual record – and is on track to hit its 20 million visitor target in 2020, the year it hosts the region’s first World Expo.

Dubai International Airport consolidated its reputation as the world’s busiest international air hub in 2018, with more than 89 million passengers using the airport during this time.

As a result of these factors, Dubai’s hotel sector has proven a magnet for international investors seeking to capitalise on the industry’s incredible growth trajectory.

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High-yielding assets, a world-class regulatory environment and ultra-modern infrastructure – these factors have made Dubai one of the most-popular investment destinations on the planet. Dubai’s stated ambition to become the world’s most-visited destination by 2025 means there’s never been a better time to invest in the city’s thriving hotel industry. Speak to us today about the incredible opportunities available.



The First Group provides private investors with the opportunity to purchase hotel guestrooms, suites and serviced apartments in upscale properties located in highly popular locations across Dubai. Find out more about the incredible investment opportunities available by experiencing the city on our Dubai Lifestyle Investment Visit and discover how World Expo 2020 will act as a catalyst for Dubai’s next growth phase.

Visit Dubai




The "World's Greatest Show" is about to take the world by storm.


Expo 2020 Dubai will be the first Expo to be hosted by an Arab country. Analysis by Ernst and Young shows that the Expo 2020 Dubai is expected to boost Dubai’s economy by generating $33.4 billion, as the country prepares to host around 25 million visitors from all around the globe. Expo 2020 Dubai will also showcase the Emirate’s dynamic economy, helping consolidate its reputation as one of the world’s most popular destinations for foreign direct investment (FDI).


Dubai's growth is expected to accelerate in the coming decade as a series of strategic initiatives like the 2040 Urban Master Plan. Contact us to learn more about how you can take advantage of the incredible investment opportunities in Dubai’s hospitality market.

Sources: Dubai Tourism, Jan 2019, Dubai Airports, Jan 2019, Mastercard Global Destination Cities Index 2018


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