At The First Group, sustainability is embedded across our hospitality and real estate operations. We recognise the vital role we can play in helping to build a greener, more resilient future, and we are committed to aligning our efforts with the UAE’s ambitious environmental goals.
Through a comprehensive programme of initiatives, we are taking meaningful steps to minimise our impact – from energy conservation and recycling to sustainable building practices and waste management solutions.
Our goal is not only to meet today’s standards but to set new benchmarks for sustainable development in the hospitality sector. As Dubai advances towards its Clean Energy Strategy 2050 and Net Zero targets, The First Group is proud to be a proactive partner in this journey, delivering initiatives that protect the environment while delivering exceptional services to our residents and guests.
OUR INITIATIVES
ENERGY CONSERVATION
We are committed to energy efficiency, with initiatives ranging from AC duct optimisation to installing energy-saving fittings across our hotels. Aligned with Dubai’s Sustainable Tourism agenda, we actively track and report our carbon footprint, supporting the city’s Net Zero 2050 vision through tangible, measurable impact.
WASTE MANAGEMENT
Through our partnership with Emirates Environmental Group (EEG), we promote responsible waste management across all locations. Our recycling efforts, including tree planting for every 100 kilograms collected, directly contribute to Dubai’s environmental goals and the wider tourism sector’s drive towards measurable, low-impact operational standards.
RECYCLING
We foster a culture of sustainability through targeted recycling initiatives, from office waste separation to creative awareness programmes aligned with World Environment Day. Our efforts reflect Dubai’s mandate to adopt sustainable operational practices, supporting citywide goals to reduce consumption and enhance environmental accountability.
SUSTAINABLE AMENITIES
Sustainability is embedded in our guest experience. Our hotels feature eco-friendly amenities such as wooden keycards, refillable water bottles, and Zero% toiletries. These measures align with Dubai’s Sustainable Tourism requirements, ensuring we deliver exceptional stays while meeting ambitious environmental performance benchmarks across our operations.
How The First Group aligns with
Dubai’s Sustainability Goals
Our sustainability initiatives are closely aligned with Dubai’s vision for a greener future, including the Dubai Sustainable Tourism agenda, the Dubai Clean Energy Strategy 2050, the Integrated Waste Management Strategy 2041 and the Net Zero by 2050 targets.
Through focused energy conservation, responsible waste management, comprehensive recycling programmes and the introduction of sustainable products across our hotel portfolio, we are actively contributing to Dubai’s ambitious environmental goals.
Our actions also reflect our deep commitment to supporting Dubai’s leadership in global sustainable development. By embedding environmental responsibility into our operations, we are helping shape a greener, more resilient future for generations to come.
Join our Commitment to Sustainability
We believe meaningful change happens through collaboration. We are committed to working with partners who share our passion for sustainability.
If you are interested in partnering with us to drive long-term environmental impact, please reach out to our team at sustainability@thefirstgroup.com
