The First Group's proven track record in hotel management in Dubai, launching and operating some of Dubai’s most successful hotels has made it a first-choice partner of a growing number of the world’s most respected hotel brands.

Our highly experienced hotel operations management team works with hotel owners and developers to maximise the financial and operational potential of their hospitality assets.

Our core service offering represents an all-encompassing approach to hospitality management. From sales and marketing, financial management and human resources, to the day-to-day running of the property itself, our expert team manages every operational aspect on behalf of our owner-partners.

This ensures each property under our management operates at its maximum commercial potential while remaining highly adaptable and ideally positioned to capitalise on the latest regional and global trends.


  • Architectural and Interior Design Advisory
  • Competitive Positioning
  • Concept creation, Development and Strategic Planning
  • Hotel Branding and Launching
  • Hotel Conversion from Hotel Management Agreement to a Franchise Agreement or a White Label (own brand)
  • Hotel Pre-Opening Processes
  • Market Research & Intelligence, Trend Analysis & Benchmarking
  • Operating Efficiencies
  • Operational Planning and Excellence
  • Outsourcing and Clustering of Services
  • Owners’ Representation
  • Pre-Opening Budget, Manning Guide and OS&E Review
  • Restaurants & Bars: Concept Development & Implementation, Operational Evaluation & Gap analysis
  • Sales & Revenue Management


Thanks to our expertise, our wide-ranging hotel management services, and the endorsement of some of the most renowned operators in the world, The First Group has positioned itself as one of the best hotel management companies in Dubai. In addition, we are also industry leaders in property asset management and in F&B management.


Accor logo
Europe’s largest hospitality operator, Paris-headquartered Accor operates 5300 hotels in more than 110 countries worldwide. It boasts some of the industry’s most respected brands include Raffles, Fairmont, Sofitel, Novotel, Mercure and Ibis.
Best Western logo
One of the industry’s oldest and best-known hotel operators, Best Western Hotels and Resorts was founded in the United States in 1946. Its portfolio today extends to 18 hotel brands that together operate more than 4,700 hotels worldwide.
InterContinental Hotels Group logo
UK-headquartered InterContinental Hotels Group, operating as IHG Hotels & Resorts, is renowned for its premium luxury brands including Six Senses, Regent Hotels and InterContinental, in addition to iconic global chains Holiday Inn and Crowne Plaza.
Marriott Hotels logo
Established in 1957, US-based Marriott Hotels & Resorts is one of the world’s best-known hospitality brands, with 582 hotels and resorts currently operating worldwide, with a further 160 properties currently planned or under development.
Radisson logo
Radisson Hotel Group is recognised as one of the world’s fastest-growing hotel operators, with nine distinctive brands and more than 1,100 hotels open or currently under development in the EMEA and APAC regions.


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