F&B PAR EXCELLENCE
The First Group’s experience launching and operating some of the region’s most successful homegrown F&B brands and outlets makes it the ideal partner for restaurant owners looking to break into this ultra-competitive market.
Our award-winning F&B portfolio is renowned for delivering exceptional and unique experiences to our guests and the strongest value for money.
Visit our Restaurants
From MasterChef, the TV Experience in Millennium Place Marina – the first restaurant in the world based on the global reality TV phenomenon of the same name – to the Spanish taverna Lola Taberna Española, Mediterranean-themed Haze Lounge, and Japanese street-food inspired Ikigai (生き甲斐), all of our restaurants are renowned for delivering outstanding quality food and the strongest value for money.
Our executive team’s vast international expertise and proven industry success make it ideally placed to help our third-party owner-partners fully leverage their F&B assets to unlock new operational efficiencies and generate maximum financial returns.
The team also works hand-in-hand with aspiring operators to help bring their F&B concepts to life, establishing operational benchmarks that deliver sustained success in a highly competitive marketplace.