Dubai World Trade Centre (DWTC) hosted more than 87 non-trade events in 2015, welcoming over 686,192 visitors.
Combining a mix of theatrical productions, music festivals, family entertainment, sporting events and more, the action-packed line-up reinforced DWTC’s commitment to further diversifying Dubai’s event calendar.
The venue staged 36 entertainment events over the course of 2015, which attracted more than 173,000 visitors.
Key experiences included the Royal Philharmonic Orchestra drawing a multicultural audience during the annual Dubai Classics. Cirkopolis swiftly followed, wowing 3,800 visitors with its stunning performances, complemented by a state-of-the-art stage design. Dubai Music Week brought together more than 14,000 music enthusiasts with international and regional superstars gracing the stage. DWTC was also abuzz at the end of the year with more than 7,000 visitors attending Masters of Dirt, the most daring freestyle dirt bike show in the world and a first of its kind in the region.
The exhilarating 10-week schedule of sports, tournaments, and academies at DSW 2015, the Middle East’s largest indoor sporting venue, set new records with attendance up by an impressive 13% on 2014, with 198,625 sports fans beating the summer heat. The multi-purpose arena covered more than 22,000-square-metres of air-conditioned, indoor space and featured a vast array of activities for serious athletes and sporting novices of all ages.
Family-focused events hosted at DWTC included Modesh World, offering games, experiences and rides such as the unique Mirror Maze and 5D motion-theatre X-Rider, attracting 189,861 visitors. In addition, DWTC’s annual Ramadan Majlis and Night Market saw a total of 22,283 attendees enjoy the spirit of the Holy Month.
“In line with our commitment to supporting Dubai to achieve its target of 20 million visitors by 2020, DWTC has made a strategic decision to expand our offerings to make DWTC the venue of choice for organising events of any scale and type,” said Ahmed Alkhaja, senior vice president – Venues, DWTC.
“To accelerate this area in 2016 and beyond, we will continue to invest in home-grown events, further attract international event organisers from across Europe, Asia, and the USA, as well as regional talent - ensuring a thrilling and diverse events calendar.”