Etihad Airways has launched a range of collectable limited edition Business Class amenity kits, the result of a unique collaboration between the airline and luxury travel brand LUXE City Guides.
Six new stylised kit designs have been created by LUXE for Etihad, inspired by some of the iconic destinations covered by the airline’s extensive global network.
The designs for Abu Dhabi, London and Madrid routes, have been specially produced for Etihad Airways, while the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork.
Each kit contains a customised Etihad Airways LUXE City Guide, which corresponds to the showcased city. The savvy guides cover a wide range of insider information on a range of services, from hotels and restaurants, to spas, bars, boutiques and bespoke shopping.
The new stylish kits also contain in-flight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.
Specially formulated for skincare needs inflight, the range consists of parabens-free products made from in natural ingredients, to enhance onboard wellbeing.
The new kits also include a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, in addition to a dental pack and earplugs.
“Etihad Airways continues to reimagine the flying experience, setting a new benchmark for innovation and luxury,” said Etihad Airways vice president guest experience Calum Laming.
“The introduction of these kits is part of a much bigger journey, which was started with the introduction of our new revolutionary cabins on the flagship Airbus A380 and Boeing 787s, and the new service concepts introduced fleet-wide. These collectable kits also reflect the global nature of our business, while simultaneously highlighting the inspiration, style and unique qualities of our home, Abu Dhabi.”
Reminiscent of 1960s pop culture, the London kit uses the bold colours of the iconic London Underground map while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual Carnival.
The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched.