After a few shaky years following the global economic collapse, Dubai's hospitality industry appears to be firmly back on track.
The demand for hotel rooms in the emirate continues to rise each month and the travel and tourism sectors are helping to drive significant growth in the city's economy.
Figures recently published by the World Travel & Tourism Council showed that visitors to the sheikhdom, which includes holidaymakers and business people, accounted for 14 per cent of Dubai's overall gross domestic product in 2012.
This was far higher than the global average of nine per cent and many experts think this could be the start of a long-term trend in this part of the Gulf.
One hotel that is faring particularly well is the JW Marriott Marquis, which is taking advantage of the high number of people who are travelling to the UAE to attend major international business exhibitions and conferences. The establishment has also proven popular among tourists.
Bosses at the resort said occupancy rates have been close to the Dubai average - which currently stands at an impressive 88.2 per cent - and the main source of leisure visitors is the US (17 per cent), Saudi Arabia (16 per cent), UAE (14 per cent), the UK (seven per cent) and Qatar (five per cent).
JW Marriott Marquis Dubai general manager Rupprecht Queitsch said: "The JW Marriott Marquis Dubai is proving to be a pioneering force on a number of levels.
"The resulting benefits for the UAE are clear but what excites us the most is that our journey has only just begun - the potential for further growth is huge."
It is safe to say The First Group is also making the most of Dubai's ongoing tourism boom and the firm has a number of exciting hotel developments in the offing.
This includes the TFG Marina Hotel - a four-star resort with state-of-the-art facilities.
The building can be found in the Dubai Marina, which is one of the most exclusive and sought after locations in the UAE.