Aside from the glorious weather, beaches, designer boutiques and glamorous hotels, Dubai appeals to visitors because of the vast range of entertainment on offer.
The city has something for everybody to enjoy and it is no surprise to see so many people booking holidays in the emirate every year.
Tourism chiefs are hoping to boost visitor numbers by introducing a number of world-class theme parks to the sheikhdom, which will add to the plethora of aqua parks that are already in place.
Last month, the Dubai Municipality revealed plans have been drawn up for a new 'Holy Quran Park'.
The project is expected to be complete by the end of September 2014 and will include a number of attractions such as an outdoor theatre, palm oasis, running track and a lake. It will also be an educational complex that will teach people about the miracles of the Islamic holy book.
Reports have also emerged that investment firm Dubai Holding is keen to open a Universal theme park in the emirate.
A spokesman for the firm told Emirates 24/7 that talks with US-based Universal Studios are ongoing and further details will be unveiled in due course.
If that was not enough, visitors to Dubai will soon be able to enjoy the incredible IMG Worlds of Adventure - the largest temperature-controlled indoor theme park on the planet.
The park will cover 1.5 million sq ft and is set to feature four areas, Marvel, Cartoon Network, The Lost Valley and IMG Entertainment Zone.
Guests will see people dressed up as famous characters from the Marvel comics, including Iron Man and Spider-Man once the park opens later this year.
The complex is being built within City of Arabia - adjacent to Sheikh Mohammad Bin Zayed Road - and is designed to attract more than 20,000 visitors every day.
With so many wonderful facilities in the offing, it is hardly surprising that a recent report by Business Monitor International predicted the UAE's tourism sector to grow by 6.5 per cent per annum between 2011 and 2021.