A new campaign to promote Dubai as the ultimate summer holiday destination for families is due to go live on June 7th.Running until early September, the 'Summer is Dubai' campaign will aim to attract millions of visitors to the emirate by highlighting its many hotels, leisure facilities, transport networks, activities and family-friendly attractions.A number of special offers and promotions will be available to holidaymakers during the three-month period, including discounted accommodation for families and free admission for children at various attractions around the city.Helal Saeed Almarri, director general of the Department of Tourism and Commerce Marketing, explained that the campaign will form part of Dubai's drive to double annual visitor numbers to 20 million by 2020."We have seen visitor numbers rise in recent summers and are confident of a record-breaking season ahead of us with more events, attractions and value for money than ever before," he added.The tourism boss went on to say that Dubai's "world-class infrastructure, facilities and services" and "unique attractions" make it ideal for visiting families from the United Arab Emirates and around the world.Key events taking place in the emirate over the summer include Dubai Rock Fest on June 7th and Dubai Summer Surprises, which is due to return for its 16th edition from June 14th to July 14th.This festival celebrates Dubai's world renowned shopping facilities, with more than 6,000 stores expected to participate and plenty of promotions available for bargain-hunters. Many of the shopping malls also host live shows and special entertainment programmes for children during the five-week event.People visiting the UAE this summer will also have the opportunity to see how Dubai's residents celebrate the religious festivals of Ramadan and Eid.
