Celebrity photos promote Dubai holidays

More and more celebrities are uploading photographs of themselves enjoying a sunshine break in Dubai and this appears to be having a positive impact on tourism.According to British Airways (BA), plenty of famous people have been adding pictures of their holiday on to social networking sites like Twitter and Facebook.Seeing the likes of Rita Ora, Denise van Outen and Nell McAndrew soaking up the rays on one of the city's many wonderful beaches has encouraged more travellers to book a trip to the emirate.Dubai has built a solid reputation as a playground for the rich and famous and the area now boasts some of the more luxurious hotels on the planet, as well as a plethora of designer boutiques and gourmet restaurants.Last year marked BA's 80th anniversary of flying to the Middle East and Paolo de Renzis - the company's area commercial manager for the Middle East and Central Asia - believes the UAE is a very attractive place to take a holiday."With temperatures in Europe near freezing, it's no surprise that we've seen a rise in bookings for warmer destinations. With BA's January sale in full swing, and celebrities posting enticing pictures on holiday in the warmer climes of Dubai, it seems this is all the incentive needed for people to book themselves a warm getaway," he remarked.Bosses at Dubai Airports recently confirmed that 2012 was a record year in terms of passenger numbers at Dubai International Airport.Around 57 million people were said to have passed through the facility throughout the 12-month period and tourism experts believe this number will grow even further this year.With Dubai set to stage a host of important international conferences and exhibitions, as well as a multitude of sporting events in 2013, there is every chance that hotel occupancy rates will continue to rise.Clearly, now is a great time for foreign investors to start snapping up hotels, apartments and villas in the ultra-popular Middle Eastern city.