Dubai has been hailed as the most popular holiday destination among sun-seeking British travellers. Leaders at Dealchecker have confirmed that the emirate's profile has risen dramatically among UK residents in the past year. Indeed, the number of Britons searching the site for cheap holiday packages in Dubai grew by 36 per cent this spring and summer when compared to the same period in 2011. Managing director of the company Mark Attwell said that not only are visitor numbers increasing, but travellers are staying in Dubai for longer. Indeed, Dubai's Department of Tourism and Commerce Marketing revealed that the average stay has increased by five per cent, with many people choosing to visit the city for a week or longer. "From London, you can fly to Dubai in the same time that it takes to drive to Scotland, making this exciting and family-friendly city more accessible than ever," Mr Attwell commented. Bosses at Dubai Airports recently revealed that revenues had spiralled upwards this year, as passenger numbers soared by 13.7 per cent in the first half of 2012. The emirate's main airport is undergoing a major renovation that will eventually take its capacity to 75 million passengers a year - but is this extra space needed? According to Mr Attwell, it certainly appears to be. He expects the demand for Dubai holidays to grow further in the UK and the emirate is in the process of building an extra 11,000 new hotel rooms. The travel expert feels that Dubai has a little bit of something for everyone to enjoy and this is why it is so popular. "Brits have discovered that Dubai is a unique destination for fun and affordable holidays, with the big-city attractions of New York, the desert glamour of Las Vegas, and world-class beaches, theme parks, shopping and amenities to top it off," he added. With so many tourists expected to head to the Gulf in the coming years, now is the perfect time for foreign investors to secure lucrative assets in the UAE.