Hotel apartments are proving a top choice for British visitors, according to new figures released by the Dubai Tourism and Commerce Marketing (DTCM). The average length of time Britons spent in hotel apartments in the first quarter of 2012 rose by 37%, while stays in four star accommodation increased by 23%. British guests extended their Dubai holidays by up to 20% during the same period of 2012, spending on average four and a half days in the emirate, compared to less than four days during 2011.
“We are confident visitor numbers will continue with this positive start throughout the year. The rise in guests choosing value for money accommodation is understandable and show visitors are becoming increasingly aware of the range of options available to them in the emirate,” Ian Scott, DTCM director for UK and Ireland commented in Travel Weekly.
Last year around one million British tourists visited the emirate, with a large number opting for the comfort, convenience and affordability of a hotel apartment, over the emirate’s more expensive five star hotel offerings.