Kenya welcomed a record 1.1 million overseas visitors in 2010, showing a 15 per cent increase in the previous year.
Tourism minister Najib Balala said that the increase was due to the fact that the global economy was coming out of the financial crisis.
The majority of overseas visitors were accounted for by tourists, with 2010 recorded as the "best year in Kenya's tourism in relation to international arrivals by air and sea".
Meanwhile, around 700,000 foreign guests travelled by land to Kenya across the Ugandan and Tanzanian borders, with about 500,000 expected to have come for business.
Indeed, earnings from tourism jumped by 18 per cent over the year, but just fell short of the government's projected income of 100 billion shillings, coming in at 73.7 billion, Bloomberg reported.
Mr Balala called for more investment in new markets, noting that the country must "not be sentimental about traditional markets".