Kenya's tourism sector must encourage foreign companies to increase their investments in new property and infrastructure projects, it has been argued.
Tourism-Review.com, an industry news and online communications service, noted that tourism plays a key role in generating revenue and creating jobs in Kenya, with about 220,000 people currently employed in the country's tourism sector.
However, it also observed that some of Kenya's major tourism "selling points" - namely its wildlife and natural scenery - have been subject to degradation in recent years and that fresh investment is therefore required to ensure further growth.
"Tax holidays and free land have been mooted as possible ways of encouraging such projects," said the site.
"If a multinational chain opens up a set of hotels around a Kenyan beach resort or near a safari destination then tourists from richer countries are certain to flock there."
The comments come after a recent review in the Globe and Mail hailed the Fairmont Mount Kenya Safari Club as one of the best destinations for a safari break in East Africa.