The organisers of the upcoming Dubai Shopping Festival (DSF) have predicted that the 2011 event will be the best yet.
Starting on January 20th and running for 32 days, this year's event will be the 16th edition of DSF - a festival which has become a major attraction for locals and overseas visitors alike, Southall Travel reported.
Commenting on DSF 2011, Ibrahim Saleh, deputy chief executive officer of the Dubai Events and Promotions Establishment, pointed to the festival's strong track record in attracting visitors in previous years.
"Looking back, DSF has welcomed over 40 million visitors," he said.
"These figures are testament to the success of DSF and our commitment in offering the region's best in shopping, winning, and family entertainment."
DSF consists of a wide range of attractions including special in-store price reductions, live entertainment shows and raffles to win big prizes like new cars.
This year's event is due to be opened with a special fireworks show in Dubai.