If you ever needed an excuse to shop, then here is the perfect one! The 16th edition of the hugely popular Dubai Shopping Festival gets underway on the 20th January – 20th February, featuring 32 days of mega discounts of up to 75%, and events and prizes worth millions of dirhams. It is estimated that around 6000 retail outlets and 50 shopping malls, including Tecom’s local mall, Mall of the Emirates, will take part in the month long festivities.
The event is also a major tourism attraction, with the first edition in 1996 serving to draw around 1.6 million shopping lovers from right across the world. By 2009, this number had rocketed to 3.35 million, with the spending spree notching a total of Dh9.8 million. To date, the event has attracted more than 40 million visitors to the UAE, and generated consumer spending of a staggering Dh84 billion.