Posted by Neil King
Standard Chartered Bank has signed a deal with Emaar Retail in a bid to boost engagement with its customers at Dubai Mall.
According to the companies, the arrangement will allow Standard to drive an extensive range of initiatives for its customers at the mall's Dubai Ice Rink and Reel Cinemas.
The partnership follows the bank's recent Dubai Mall branch opening.
Arif Amiri, chief executive officer at Emaar Retail, said: "The leisure attractions at the Dubai Mall attract millions of visitors every month, and serve as ideal platforms to reach out to an audience representing all cross-sections of the society. Our partnership with Standard Chartered Bank will drive the premier financial institution to strengthen its outreach through a strategic positioning in the world's largest shopping and entertainment destination."
Under the arrangement, Priority Banking members will also have privileged access to the facilities and amenities of Emaar Hospitality Group.
These include access to polo matches at Dubai Polo & Equestrian Club, sponsorship benefits at the Address Montgomerie Dubai, private charter facilities with Dubai Marina Yacht club and special entitlements at Arabian Ranches Golf Club.