New figures show Dubai’s hotels and hotel apartments have been witnessing a boom in demand this summer. Industry sources say this year has seen a rise of 15% across budget, mid-range and premium hotels, thanks to ongoing summer promotions like Dubai Summer Surprises. There has also been an increase in domestic tourism, with residents from other emirates flocking to Dubai to enjoy the summer discounts – spelling good news for investors in the city’s thriving hotel sector.
"Every year, Dubai Summer Surprises enables Dubai to stand out among other interesting destinations to visit during the summer, with occupancy rates of our serviced and furnished apartments touching 85%,” says Daniel Hajjar, General Manager of Layia Hospitality, which runs the Layia Oak in Tecom, Al Barsha – also home to The First Group’s signature hotel apartment developments, Metro Central and Grand Central.
The nearby newly opened Corp Executive Hotel Apartments Al Barsha also recorded high occupancy levels of 86% in July – only its second month of operation. Director of the hotel, Said Aamir Pervez maintains one of the biggest reasons for the success is the location. "In Al Barsha (Tecom) you are in the heart of new Dubai…it is great for visitors who prefer being close to a bustling business neighbourhood surrounded by shopping malls, restaurants, cinemas, art galleries and other cultural attractions.”
The First Group’s Metro Central Hotel Apartments enjoys one of the most coveted locations within Tecom, just a few strides away from the district’s Dubai Metro station, while Grand Central is located just a few minutes’ walk from the stop. The prime positions mean both are already shaping up to be excellent future bases for the business and leisure traveler.