Posted by Bob Brunskill
Dubai has witnessed a 15 per cent rise in hotel occupancy rates during its Summer Surprises (DSS) shopping and tourism festival, new figures show.
A range of bodies which participated in the event that began on June 17th and ends on Saturday (August 7th) have released data highlighting their strong performance during the festival.
For example, Dubai Shopping Malls Group reported sales of more than $150 million during the first four weeks of DSS, with shoppers spending heavily on the discounts and raffle promotions on offer.
In addition to the boost for the hospitality and retail sectors, it was revealed that inbound travel has substantially risen during DSS with airline carriers including state-owned Emirates reporting a 68 per cent to 90 per cent load factor in the first half of the event.
Festival organiser Laila Suhail said: "Last year, DSS attracted 2.2 million visitors with consumer spending reaching AED3.37 billion in a span of 65 days.
"This year, with the event being organised for only 52 days, we are seeking to sustain the same momentum or surpass it and looking at statistics from the first half of this 13th edition, we are well on our way to achieving this."