Posted by Neil King
Revenues from hotel spas in Dubai rose by an impressive 45.5 per cent in the first quarter of 2010, new figures show.
According to Ernst & Young's Spa Benchmark Survey Report - a study which tracks the performance of Dubai's 5-star hotel spas on a monthly and year-to-date basis - revenue per available treatment room hour (RevPATH) in the first three months of the year came in at AED 77, which amounted to a 5.5 per cent increase on the AED 73 RevPATH recorded in Q1 2009.
Year-to-date utilisation of treatment room hours also increased to 25 per cent in the first quarter of 2010 from 24 per cent in the corresponding period last year while year-to-date utilisation of therapists' hours stood at 54 per cent in Q1 2010, up from 47.5 per cent in Q1 2009.
According to the report, this seems to indicate better scheduling and higher staffing efficiencies in the current year.
Paul Arnold of Ernst & Young MENA commented: "Dubai hotel spa operators are beginning to incorporate formal reporting techniques and use standardised metrics towards evaluating their spa performance.
"Increased attention to operational diagnostics and business improvement strategies are important factors underlying the positive trends in spa performance."