Posted by Neil King
Zawya, the online Middle East business intelligence platform, has announced the launch of C-me, a free self-service tool which will allow small and medium-sized enterprises (SMEs) to build up an online company profile and increase their visibility in the region.
The company noted that according to a recent report by Standard Chartered, SMEs account for a large proportion of businesses in the Middle East and contribute to 25 per cent of employment.
It claimed that as significant drivers of the Middle East economy, SMEs need visibility as well as access to the latest and most comprehensive market intelligence to remain competitive.
"SMEs are hungry to find innovative ways to promote their products and services and gain more exposure in their respective markets," said Hussain Makiya, director of the business opportunities division at Zawya.
"So we created C-me to enable them to quickly connect to their clients and suppliers."
Meanwhile, Alliance Business Centers Network (ABCN) last week announced plans to expand its presence in the Middle East and North Africa (MENA) after appointing one of its Dubai-based executives as president for the MENA region.