Posted by Bob Brunskill
Frasers Hospitality claims to have introduced a new level of luxury to extended-stay accommodation in the UAE after opening its first property in the country.
Located on the prestigious Sheikh Zayed Road, Fraser Suites Dubai occupies the top 23 levels of the 45-storey Sidra Tower, a new mixed-use development featuring commercial office suites and high-end retail outlets.
Choe Peng Sum, chief executive officer of Frasers Hospitality, claimed that the luxury serviced residences would complement Dubai's position as a global leader in the hospitality industry.
"As more and more international brands establish a presence in the emirate, they are seeking the level of Gold-Standard service and accommodation that are integral offerings of the Fraser Suites brand," he said.
The company also pointed towards Dubai's vibrancy as a centre of trade and commerce given its forecast GDP growth of 2.5 per cent in 2010 and continuing strong population growth.
Frasers Hospitality, the hospitality arm of Frasers Centrepoint, has Gold-Standard residences across Europe, North Asia, Southeast Asia, the Middle East and Australia.