Posted by Neil King
Auris Hotel Management is preparing to launch a series of hotels in Dubai which aim to present guests with a new level of technology and comfort.
The company, which launched in 2008, said the three properties will offer an allergy-free environment, full digital connectivity and "steam-free mirrors" in washrooms among other benefits, Gulf News reported.
According to the newspaper, the business is the brainchild of Hatem Gasmi, a Tunisian hospitality veteran, who has teamed up with a group of investors to roll out Dubai's new home-grown hotel brand.
"Why can't hotels invest in technology to offer better services, improve conditions and comfort? We are going to offer a dust and allergy-free environment in hotel rooms by placing parquet floors that will be cleaned by a specialised cleaning process without recycling the air through the bag which is unhealthy," said Mr Gasmi, managing director of Auris Hotel Management.
Two of the company's properties are ready to open this month, while one set of serviced apartments is currently under operation.
A fourth, five-star property is due to open by the end of this year.