Posted by Bob Brunskill
Dubai Duty Free has won the "Brand of the Year" award at the sixth annual Superbrands Middle East event, which was held at the Intercontinental Dubai Festival City.
Commenting on the award, event director Mike English described Dubai Duty Free as one of the most trusted and recognised brands internationally, Al Bawaba reported.
"Despite the global economic slowdown, Dubai Duty Free has overcome the challenges faced by the global airport retail sector with its innovative promotions and initiatives, which have proven to be a huge success," he said.
According to the newswire, Dubai Duty Free achieved record sales of $1.14 billion in 2009 and has been acknowledged as the largest single duty free operation in the world.
It was also observed that the company has received many national and international awards in recognition of its customer service, trend-setting retail initiatives and marketing.
Dubai Summer Surprises, the emirate's huge shopping and tourism festival, is currently running until August 7th.