Dubai Shopping Malls Group is expecting to attract three million visitors, shoppers and guests through its Dubai Summer Surprises (DSS) initiative, which begins tomorrow (June 17th).
More than 6,000 retail outlets in 21 malls across Dubai will be celebrating with a "big bonanza" of discounts, surprises and festivities during the seven-week event, the Khaleej Times reported.
Seven weekly raffle draws will be held during DSS, with shoppers getting one raffle coupon for every Dh200 spent at participating retail outlets.
These include a raffle for a total of 14 BMW 3-Series luxury sedans - the biggest DSS raffle promotion this summer.
Speaking to the news provider, shopper Rabia Batool from Pakistan said: "Shopping in Dubai is fun at any time of the year Shopping back in Pakistan is not so exciting especially for Western wear. Additionally, shopping here is far cheaper."
DSS, now in its 13th year, will also feature a number of stage shows until its conclusion on August 7th.