Posted by Neil King
Frasers Hospitality claims to have introduced a new level of luxury to extended-stay accommodation in the UAE with the opening of Fraser Suites Dubai.
The residences occupy the top 23 levels of the 45-storey Sidra Tower on Sheikh Zayed Road, a new mixed-use development featuring commercial office suites and high end retail outlets.
Here Fraser Suites Dubai, Frasers Hospitality's first property in the UAE, comprises 180 suites and penthouses with sweeping views across the city.
"The introduction of world-class, luxury serviced residences complements Dubai's positioning as a global leader in many other areas of the hospitality industry," said Choe Peng Sum, chief executive officer of Frasers Hospitality.
"As more and more international brands establish a presence in the emirate, they are seeking the level of gold-standard service and accommodation that are integral offerings of the Fraser Suites brand."
The company observed that Dubai remains a vibrant trade centre with a strong population growth of more than seven per cent in 2009.
Earlier this week, it was revealed that non-oil trade in the Dubai emirate rose by 19 per cent in the first quarter of this year compared to the same period last year.