Posted by Neil King
Telecommunications giant du and German luxury goods manufacturer Montblanc have joined forces to launch a "world first" - a luxurious handcrafted Montblanc Meisterstuck smartphone cover – in Dubai.
The initiative, which has been organised in association with the UAE's largest luxury retailer, the Rivoli Group, offers du's Elite Plan customers the chance to visit one of Montblanc's Dubai-based stores and become among the first in the world to pick up one of the exclusive covers.
Guido Zimmermann, a sales director at Montblanc, said: "The exclusive Montblanc Meisterstuck covers are crafted from the finest calf leather, and the deep black luxury accessory is the perfect cover to protect the owner's precious iPhone or BlackBerry."
Meanwhile, du's chief commercial officer Farid Faraidooni said that the aim was to offer the company's Dubai-based Elite Plan customers not only the best in telecom services, but also extra privileges such as these luxurious high-end mobile phone accessories.
Du is 39.5 per cent owned by the UAE federal government.