Abu Dhabi Tourism Authority strengthens profile in China

01/06/2010 - Northern Emirates Property & Investment News
Abu Dhabi Tourism Authority strengthens profile in China

Posted by Neil King

Abu Dhabi Tourism Authority (ADTA) has launched a new concept for its overseas offices in one of Beijing's prime commercial and shopping districts.

The office design, which includes an exhibition area and visitor centre, will be rolled out throughout ADTA's expanding overseas office network, the organisation said.

"This is an investment in our overseas profile to bring added focus to Abu Dhabi's increasing stature as an international tourism destination," explained ADTA's director-general Mubarak Al Muhairi, who performed the opening.

ADTA has identified China as a key emerging market with increasing numbers of Chinese nationals staying in the emirate's hotels. In the first four months of this year, the number rose 31 per cent to 5,887.

Recent forecasts from international tourism consultancy Tourism Economics put Chinese outbound travel above 34.7 million by the end of 2015 - a rise of 22 per cent on this year's prediction of 26.8 million.