Posted by Neil King
Hertz, the world's largest general-use car rental company, has announced it will set up its first corporate office for the Middle East and Africa in Dubai.
The firm said the opening was part of a long-term regional investment plan designed to deliver increased support to its customers and regional franchise partners.
Hertz has built up a strong presence in the region, with 11 franchisees and 66 outlets in the Middle East and 23 franchisees and 161 outlets in Africa.
In addition, Gina Costa, the firm's newly-appointed commercial director for the Middle East and Africa, told the Khaleej Times that Hertz would continue to expand in the region through an anticipated spend of more than Dh200 million on new vehicles for 2010.
"The Middle East and Africa is an increasingly important market for us, and this is why we have recently set up our first corporate office for the region in Dubai", she added.
This week it was also reported that Dubai's Roads & Transport Authority (RTA) has granted Noor Islamic Bank the right to name a Dubai Metro Station as a means of forging a "new strategic partnership" with the financial institution.