60% of Abu Dhabi visitors are new to the emirate

04/03/2010 - Northern Emirates Property & Investment News
60% of Abu Dhabi visitors are new to the emirate

Posted by Bob Brunskill

About 60 per cent of international visitors arriving in Abu Dhabi are guests making their first trip to the emirate, a new survey shows.

Research by Abu Dhabi Tourism Authority (ADTA) also revealed that 87 per cent of guests would consider returning.

The study was based on interviews with 1,100 international overnight guests during the final quarter of 2009. Visitors to the Sheikh Zayed Grand Mosque, the emirate's shopping malls and a range of hotels were surveyed.

Lawrence Franklin, strategy and policy director at ADTA, said: "One of the most important results was that 86 per cent enjoyed their stay rating their overall experience as very good or excellent, a massive 92 per cent said they would definitely, or probably, recommend Abu Dhabi to others."

The study also showed that the average visitor stay was seven days, extending to eight days for those visiting friends and relatives.

Last month, Gurjit Singh, chief operating officer of Sorouh Real Estate, said that Abu Dhabi has the potential to lead a regional recovery in the property and real estate market in the medium to long term.

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