Visitors are flocking to the Heritage Villages that have been set up as part of the Dubai Shopping Festival, Dubai's tourism department has said.
Khalid Ali bin Gharib, head of the department's events committee, described the shopping festival, which runs until February 28th, as an excellent opportunity to recreate Dubai's rich cultural traditions. He added that this year's special events are designed to highlight the country's ancient history.
As a result, Heritage Villages have been created in Al Shindagha and the JBR Walk in Dubai Marina to allow visitors to view UAE culture in action and to offer samples of authentic cuisine from the region.
"Cuisines are a big draw with the visitors, especially from the Western countries. Through the Heritage Villages, we have been successful in bringing our time-honed culinary delights to the world," said Mr Ali bin Gharib.
According to a recent report from the market researcher Mintel, Dubai is one of several popular new locations for UK food lovers.