Posted by Neil King
Dubai's Department of Tourism and Commerce Marketing (DTCM) has entered into an agreement with dmg events in Dubai as it looks to strengthen the emirate's role in the hospitality sector.
The agreement covers a strategic partnership for the hosting of The Hotel Show 2011, which is organised by dmg events and is due to take place at the Dubai World Trade Centre on May 17th-19th.
"The objective of the partnership is primarily to promote Dubai as a key destination hub and pool resources in a joint effort to support the local hospitality industry as well as regional and international participants," commented Jerad Bachar, director of the Dubai Convention Bureau, the congress and exhibition section of the DTCM.
Under the agreement, DTCM will suggest topics and provide expert speakers for the Seven Star Conference which runs alongside The Hotel Show exhibition, while a DTCM executive will sit on an advisory board to help shape the content for the event.
The partnership comes at a time when a report by industry analyst Deloitte suggested that Dubai's hotel room inventory will increase by an estimated 60 per cent or 30,000, taking the total to 80,000 hotel rooms by 2015.