Citibank, the consumer banking arm of Citi, has opened the Jebel Ali Financial Center in Dubai as part of its aim to offer comprehensive banking services to the emirate's business community.
The centre is located near the Dubai Metro at The Galleries station as well as a range of offices, residences and shops.
Citibank said it wishes to offer a wide range of personalised financial planning solutions "to help customers achieve their financial goals".
Sanjoy Sen, Citibanks's head of consumer banking in the Middle East, said: "We want to serve clients close to home and office by offering Citi's comprehensive banking platform through the right channel."
Citi has been in the Middle East for nearly 50 years and currently offers consumer banking services in the UAE, Bahrain and Egypt.
In the UAE, Citibank is currently a major player in the UAE's credit card market and a leading provider of banking, wealth management and consumer credit services.