Posted by Neil King
The digital information displays (DID) market will expand more than fourfold during the next six years, with the UAE expected to outpace that growth, a Dubai-based company has claimed.
Signworks, which opened a 65,000 sq ft purpose-built facility in Dubai three years ago, claimed that electronic advertising is on the cusp of a dramatic growth curve thanks to the digital revolution. It added that many new projects are now "coming to fruition" in the UAE.
The company was commenting ahead of its participation in the Signage, Imaging and Media Show 2010 which is being held at the Abu Dhabi National Exhibition Centre from November 28th-30th.
Signworks said that in Abu Dhabi, its business has been driven by large projects such as Sheikh Zayed Sports City and the recently opened Ferrari World Abu Dhabi theme park.
In Dubai, meanwhile, it claimed that international consumer brands dominate the signage market such as Bloomingdales, Harvey Nichols, Jaguar, Land Rover, Gucci and Louis Vuitton.
The company claimed that such interest in DID advertising had allowed it to prosper in a relatively short space of time.
"Signworks has invested over $8 million in cutting edge technology, such as the latest water-jet and laser cutting machines and a fibre glass manufacturing unit, which seems to have paid off. The headcount has increased from 30 to over 250 today with an annual turnover of AED 48 million," it said.