Posted by Bob Brunskill
Global digital media giant Samsung Electronics has announced the extension of its partnership with Trigon, a premium distribution company representing world renowned brands in the IT and consumer electronics sector in the UAE.
Under the extension, Trigon will now represent Samsung for its complete range of IT products including printers, notebooks and LED and LCD monitors, among other items.
"The addition of Samsung to our brand portfolio is very strategic and is in line with our next three-year growth plans," said Arun Chawla, chief executive officer of Trigon.
"It will greatly enhance our image and channel reach in the UAE."
Trigon, which is fully owned by businessmen from the prominent Al Ghurair family, one of the top business groups in the UAE, said it was confident of augmenting the sales volume and brand domination of Samsung.
Samsung, meanwhile, said it would stand by its commitment to shaping the UAE's IT marketplace by bringing in new products based on state-of-the-art technologies.