Posted by Neil King
Citymax Hotel, the hospitality arm of the Landmark Group, has announced the opening of its second property, the Citymax Hotel Bur Dubai.
In a statement, Citymax claimed it was quickly becoming a major player in the region's hospitality sector after opening its first hotel, the Citymax Hotel Al Barsha in Dubai, earlier this year.
The company was also quick to praise the potential of the UAE as a tourist destination.
"A decade ago the UAE may have been considered a stopover option, today it has firmly established itself as a holiday destination in its own right," said Michael Weyland, general manager of the hotels division at Landmark Group..
"Once focussed on the five star properties, recently there has been a sharp increase in the number of mid-market hotels coming on-line, making the UAE a more affordable option."
Landmark said that since the opening of Citymax Al Barsha in May 2010, the hotel has enjoyed rapidly increasing occupancy levels.