Written by Neil King
A Dubai-based public relations (PR) firm is to represent a forthcoming event focused on the luxury goods industry.
Niche360 was announced as the new account operator for the Leaders in Luxury Middle East date, which is aimed at gathering various authorities and leaders from the sector.
Desiree Tung is executive director of Worldwide Business Research - the organiser of the event.
She said the PR campaign submitted by Niche360 was "comprehensive" and should give strength to the brand in the region.
"There is definitely a synergy between the two of us that can only benefit the first and only luxury dedicated gathering of business leaders in the region," she added.
Niche360, which was established in March, commented on the need for businesses to "think smart" and cut costs yet maintain strong relationships with their client base.
It said a variety of offline and online PR tools via effective spending are needed to gain a successful market share.