People buying property in Dubai and moving in over the coming weeks might notice a charity appeal around the area.
The Emirates National Oil Company (ENOC) has pledged its support to Dubai Care's Thirst for Education campaign.
It has placed 44 donation boxes in service stations across the region and is asking local residents who live in Dubai property to donate generously.
ENOC chief executive Saeed Abdullah Khoory explained lack of access to clean water sources is to blame for around two million youngsters missing 443 million school days.
"As a socially responsible company we are delighted to provide our support each year to a campaign that has a profound impact on the lives of many children," he stated.
The campaign drive comes during the holy month of Ramadan, which Mr Khoory pointed out was a time to reach out to those less fortunate.
Dubai Care is a humanitarian organisation that works to tackle global poverty. It especially focuses on helping women.
As well as improving education, it also tries to prevent the spread of HIV and increase access to clean drinking water.