The new Zenith boutique in Dubai Mall is the retail chain's flagship store for the Middle Eastern region.
In a statement today (July 29th), the company announced that the store, which had its soft launch in May, is setting a new standard in retail experiences, with the boutique boasting luxurious displays and sophisticated design.
Regional brand director Georges Bechara commented: "It is time to honour our clients in the Middle East and to offer them the ideal atmosphere to choose what suits them best from our creations."
The store will be opened fully at a special ceremony in October, while Mr Bechara claimed that many more boutiques will spring up in the Middle East to serve the demands of its valued customers in the region.
Zenith has been making watches since 1865 and is also this year celebrating the 40th anniversary of the El Primero Automatic Chronograph with the launch of several vintage and limited editions of the best-selling original.