Two of Paris' most esteemed fashion trade shows will be heading to Dubai in October for an event that will establish the emirate as a regional pioneer in the world of couture.
The Who's Next and Premiere Classe joint trade show will be the first of its kind in the Middle East and will provide a platform for more than 250 international brands to show off their latest designs.
Due to open at the Dubai World Trade Centre on October 13th, the show will boast 12,000 sq m of floor space, which will be taken up by 100 women's brands, 80 accessory designers and 70 urban labels.
"We aim to use our expertise and experience to introduce top-of-the-range brands that are not yet available in the Gulf Cooperation Council to a growth market that is rich in business opportunities," said Xavier Clergerie, managing director of Who's Next & Premiere Classe.
Over many years, Premiere Classe has established itself as a global forum for fashion trend forecasting.