Specialist children's furniture manufacturer Flexa has announced that it will open a new store in Dubai to cater for the needs of families who own property in Dubai.
Working with IDdesign, the manufacturer will bring its unique brand of children's furniture to the emirate, offering parents the opportunity for a fun, functional and eco-friendly way to support their growing child.
"This is the first step into the region, with more to come in the future and we are confident that there will continue to be significant and consistent demand for our clever, functional children's products," said Flexa chief executive Per Lykke.
Ajai Kumar Dayal, general manager of retail and marketing at IDdesign's parent company Easa Saleh Al Gurg, added that child-focused products are always a high priority for parents and insisted that the new store will allow families to test out the furniture with their children before purchasing.
Flexa has recently announced the Design Your Dream Room competition to celebrate the upcoming opening of its new store.