Dubai Tourism and Commerce Marketing (DTCM) is kicking off the International Tourism Exchange 2009 trade show in Berlin with a series of high-profile raffle draws.
Over the course of the expo, 24 lucky winners will be offered the chance to take a trip to Dubai to familiarise themselves with the tourism and hospitality services on offer in the emirate.
Every two hours, a raffle will be held to give away two return tickets to the emirate, while accommodation, food and tours will also be paid for.
"As Dubai increases its offering of world-class hospitality, the emirate is the preferred holiday destination for tourists from around the world," said Mohammed Khamis bin Hareb, DTCM executive director of operations.
The attention-grabbing initiative has been organised as part of the Keep Discovering Dubai campaign, which was launched last week.
Those lucky enough to win tickets to the emirate may wish to also take a look at Dubai property for sale.